Two Husbands (Novellas by Martin Brant)

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Can you share with us five basic marketing strategies anyone can take to improve their brand? Create your brand. Once you know what your brand is, then you need to start applying that brand everywhere. Develop a social media strategy. Be consistent and follow the rule of thirds. Take advantage of unexpected opportunities to promote your books. Always have some free swag with you to hand out or leave behind. Hand out cards with a promo code or have a few autographed copies of your book with you that you can offer up for charity auctions or gift baskets.

Take advantage of the marketing assistance offered by your publisher. Work with other authors in your genre and cross-promote.

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Consider hiring someone to help you with your marketing. Consistent, effective marketing takes a lot of time and you may find that your time is better spent writing and letting someone else do the heavy lifting. When it comes to authors what would you say are the three mistakes that writers make when it comes to marketing their work? How can they avoid these mistakes or fix them?

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You must play an active role in the promotion of your book. You should start formulating your plan before you even start writing your book. Have a checklist that includes marketing your book throughout the entire process. Even the most popular, bestselling authors get negative reviews or find themselves criticized in social media posts.

Visuals, like book trailers, teaser sheets, sell sheets, or other videos are exceedingly important for marketing, what are the three or five things that all of these visual colleterial pieces must contain in order to be the most impactful? Well designed, professional looking visuals are imperative for being noticed.

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It all starts with a great cover. A bad cover can be the death knell to what may otherwise be a great book. Invest in a high-quality cover and the rest of your visuals will be much more effective. Make sure that all your visuals reflect your brand and fit the theme of the book or books they represent. Someone scrolling though a crowded timeline or Facebook group should be able to instantly associate that image with the book and author. Sometimes less is more.

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Focus more on why the reader should want to read your book rather than where they can purchase it. The only exception to this rule is if the book is available from Kindle Unlimited since this is something that many readers look for. Entice readers by including snippets from reviews or testimonials from other authors. Quote a line or two from your book that is provocative and will leave the reader wanting more. Include a call to action. Announce a price reduction, offer a prize for signing up for your newsletter, create a sense of urgency with a limited time offer or announcing a new book in a series.

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Can you tell us why having a proper media kit is so important? And what is the best way to make use of your media kit once you have it? Having a media kit that includes all the basic information about our book, the book cover, purchase links, your author bio and contact links is something every author should have as soon as that information is available.

Your media kit should also include printed materials like a sell sheet that you can leave at events, book signings, libraries, etc…. A question that stumps so many creative types is how to build their mailing list, given the rules with GDPR General Data Protection Regulation that the EU has enacted and California will be adopting next year, what are some ways to increase those names on our lists?

Two Husbands Novellas By Martin Brant

Giveaways using a platform like Rafflecopter are probably the most effective way of growing your email list. You should also have a subscription form on your website and Facebook page that asks your visitors to leave their email address. Having gated content, like a short story or serialized content, on your site is another way to collect email addresses. This is content that is hidden until your visitor enters their email address. If you have a checkbox, make sure the default setting is that the checkbox is empty.

Now that we have those names on our mailing list or subscribers to our blogs, what do we need to do to keep them? What suggestions do you have for us keeping these friends engaged? And again, remember the rule of thirds that I mentioned above.

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Okay, what have I missed? Is there anything you want to talk about that I missed? I would like to reiterate what I said earlier about making marketing a priority as opposed to an afterthought. There are lots of great companies out there. Just take your time and make sure you find one that is a good fit for you and the types of books you publish. IndiGo was founded out of a passion for books and the authors who write them. Check out the website here. Find their Facebook Page here. Find them on Twitter here. Find them on Instagram here. Why do I find it funny you may wonder? Today, I figured I would try to answer these questions here in an honest and intelligent manner.

I hated reading and writing, but I loved telling stories and talking. I could make up crazy stories off the top of my head and people would listen—which was cool. As I got older and had to read and write more for school, I forced myself to find books I liked.

I needed the practice and to improve my reading speed if I would survive in school. In High School I got lucky, I had amazing teachers who introduced me to literature works, some good and others not so good. They also took the time to help me with my reading and encouraged my writing. To them I say thank you. During this time, I slowly very slowly realized I was attracted to boys. Not girls like all my guy friends. This was in the 70s and 80s when there were no openly gay men or women even when I found Stephen King and Star Trek, I loved the worlds they created, but still no people like me.

Are they a gay couple? If you believe the subtext they sure are. A messed up gay couple, but there it was in writing for the first time in my life.

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It was amazing. However, what AIDS did, after hundreds of thousands of gay men died, was, for good and for bad, it gave us the tragic gay character. I wanted to change this. I needed to change this. So now, I create strong characters that anyone can relate to, that happen to be gay. My characters needed to be so much more than gay! Gay would not be the focus. Which leads me to the second thing I noticed especially in gay fiction.

Almost everything I found and still find is gay romance or gay erotica novels. There is nothing wrong with that, but, for me, I wanted more out of my characters. I needed to create something different that would appeal to everyone. I wanted to see a gay character attack the Death Star and blow it up, be an Officer on the bridge of the Enterprise who had a partner on ship, be the married couple that have to deal with a paranormal attack on their family, and have to flee in the night with their kids, as coffins blew up out of the ground around them.

I wanted to see heroic gay characters save the realm and have the audience cheer for them in the theater. I wanted to see real gay people living in all these fantastic worlds. How do I get these gay people to live in exciting worlds? Well the ideas for my stories come from all around me. They come from family and friends. Most of the time my ideas start off as the characters talking to me in my dreams.

They will come introduce themselves and tell me who they are and what happened to them. When I wake up, I make notes and start from there. Okay, so that is a bit about why and how storied come to me. As always if you have questions leave them below in the comments section. We will be chatting about his debut novel Foreign To You. Been taking it for a year now.